01 / O2morny · Beauty and fragrance
Finding a fragrance starts with a feeling.
A guided fragrance finder turns personal preference into a path towards product recommendations. The store continues to evolve across product and cart moments.
- Built
- Personality-led fragrance finder
- Refined
- Mobile product pages and sticky add to cart
- Extended
- Sample links, cart upsell and tiered rewards
Real captures · The finder asks 17 questions in about 3 minutes, then recommends fragrances.



