Privacy Policy

This policy applies to businesses that use Wappi and to the customers of those businesses whose contact details are uploaded to the platform.

• Business account details: name, email, phone number and billing information.
• WhatsApp connection data: your WhatsApp Business Account ID, phone number ID, display name and the access tokens issued when you connect your number.
• Customer lists: names, phone numbers and any fields you include in uploaded Excel files.
• Messages: campaign content, customer replies, and delivery, read and timestamp information.
• Usage data: logs, device and browser details, and actions taken in the platform.

• To connect your number and send campaigns you create.
• To validate numbers and flag duplicates or errors in your lists.
• To show replies, delivery results and campaign costs.
• To secure the platform, prevent abuse and meet legal obligations.

Businesses must only upload customers who have agreed to receive marketing messages and are responsible for keeping proof of that consent.

Every marketing message gives customers a clear way to stop receiving them. When a customer opts out, we add their number to a suppression list and do not send them further marketing messages from that business.

Messages are delivered through the WhatsApp Business Platform provided by Meta. Meta processes message data under its own terms and privacy policy. We also use hosting and infrastructure providers who process data only on our behalf. We do not sell personal data.

We keep data only as long as needed to provide the service, meet legal requirements or resolve disputes. Access tokens and customer data are protected with access controls and encryption in transit.

To request deletion of your data, email us from your registered address with your business name and the phone number connected to Wappi. Customers can also ask the business that messaged them, or contact us directly, to remove their number. We will confirm once deletion is complete.

We may update this policy from time to time. The date at the top shows when it last changed.